Subway billboard digital initiative
Imagine these portraits inviting you to see more.
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1. Scan the QR code to reveal the identity of the Asian Incognito person, and the person's "Do you see me” monologue video immediately pulls up.
2. We ask the community to speak up and uncover their own stories of racism, empowerment, allyship, and taking action.
Through this uncovering, we go from "Do you see me" to "Now you will see me." From a place of overwhelming fear to a place of unrelenting pride.
Concept website that we ask the AAPI community to speak up and uncover their own stories of racism, empowerment, allyship, and taking action:
