Brovana.com is a brand new consumer website where patients with COPD and their caregivers can seek the information about the nebulizer that helps fight the progressive respiratory disease.
Through consumer-friendly language, visuals, videos, and well organization of information, we drive 197k visits in the first year, 57% of the traffic came from mobile. The overall consumer growth is 5.1% within the first year of the launch of Brovana's first consumer website.
A contextual approach to the website
When approaching the website design, I wanted to create design blocks that allow content to be more fluidly flow into pages based on data, researches, and testings.
This approach not only allows the website to be more effective with its vast content but also a practical approach in development and for updates later.