![](https://cdn.myportfolio.com/2d988248f162a2cea9e1eecee78789bb/0c0d9c60fb7bcc6dbe446887_rw_1920.jpg?h=43c0ce79e726c775dc21586ba9bf595e)
![](https://cdn.myportfolio.com/2d988248f162a2cea9e1eecee78789bb/5a710a4a782045294416091e_rw_600.gif?h=93ecf727bbfb4727b4e1dd4895a49bfb)
Questioning a man's masculinity is never cool, unless you can win stuff for doing so! To encourage our fans to participate in this Facebook app, we have created limited edition Irish Spring t-shirts as incentives.
![](https://cdn.myportfolio.com/2d988248f162a2cea9e1eecee78789bb/0e34a8d8ef8b226a47f24c2b_rw_600.gif?h=c418e9961dcbc4d3ef6a0c1e61c35cdb)
Once users have finished ranking their friends' manliness, they can share the result on their facebook walls.
![](https://cdn.myportfolio.com/2d988248f162a2cea9e1eecee78789bb/d920ed8b3f2bdf0901cb9d1d_rw_1200.jpg?h=ec51398d3ddb499c8b0872f8779b029f)
![](https://cdn.myportfolio.com/2d988248f162a2cea9e1eecee78789bb/8fdb9d6f4c00af230cc7be09_rw_1920.jpg?h=b793f9affe5f5fd945c5b4dbbce21d4e)
Results
App launches: 28,946
Friends ranked: 6,903
Fans acquired: 118,910 new fans
Time spent on app: 2 mins
73k engagements—outperformed industry benchmark by almost 3%
App launches: 28,946
Friends ranked: 6,903
Fans acquired: 118,910 new fans
Time spent on app: 2 mins
73k engagements—outperformed industry benchmark by almost 3%
![](https://cdn.myportfolio.com/2d988248f162a2cea9e1eecee78789bb/d0f5219b-f9e3-4aad-8177-b5b04f332358_rw_1920.png?h=eb61d24ea102e5d4fa370675ef287c0a)
![](https://cdn.myportfolio.com/2d988248f162a2cea9e1eecee78789bb/2389fdc2-15e5-478e-afb0-8262af5bcfd3_rw_1920.png?h=78e9af74afe671f817850ddb9157129e)