Irish Spring : Just the Right Amount of Man

Just The Right Amount of Man is a Facebook app that actually lets you rank the masculinity of your friends on a scale of Too Much Man to Too Little. Of course, you, the Irish Spring user, are always Just the Right Amount of Man.

Questioning a man's masculinity is never cool, unless you can win stuff for doing so! To encourage our fans to participate in this Facebook app, we have created limited edition Irish Spring t-shirts as incentives.

Once users have finished ranking their friends' manliness, they can share the result on their facebook walls.

Results

App launches: 28,946
Friends ranked: 6,903
Fans acquired: 118,910 new fans
Time spent on app: 2 mins
73k engagements—outperformed industry benchmark by almost 3%

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